Embracing the new way of doing business in the new normal with MIFF Furniverse
KUALA LUMPUR, Malaysia » Sept. 29, 2020 » » Southeast Asia’s » August 2020
, /PRNewswire/ — largest furniture trade show, the Malaysian International Furniture Fair (MIFF) has concluded its first-ever virtual exhibition, MIFF Furniverse which was held throughout the month of .
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Aimed to connect global furniture markets with real-time trade opportunities, the inaugural online exhibition consists of three geo-targeted live market events, catered for different time zones and regions – ) followed by .
922 total visits » 84 countries and regions » 2,400 business leads » » United States
Event organiser, Informa Markets, reported MIFF Furniverse attracted of buyers from . The virtual event also brought new buyers (30% of the buyers) who have not visited MIFF before to start sourcing from MIFF exhibitors. Over have been generated and exhibitors expected a in sales through MIFF Furniverse. It is also reported that buyers from are on top of the list, which has proven a strong demand of Malaysian-made furniture from the US buyers.
MIFF General Manager » 70 exhibitors » Malaysia
said a total of participated in MIFF Furniverse 2020 are mainly from – showcased an extensive range of home and office furniture collection and variety of Malaysian wooden furniture, which is one of the most sought-after products by global buyers.
“This year is a challenging moment for global furniture industry and has pushed us to move forward. With the rise of digital, it creates new opportunities for businesses to thrive in the new normal. This is a new experience for all of us and MIFF Furniverse is certainly a new milestone for MIFF as we embark on this digital transformation journey together with our industry friends,” she said.
Karen Goi
further added, “Buyers expressed that despite looking forward to attend MIFF physical event when it is possible, they were positive towards the MIFF Furniverse as their alternative sourcing solution. They found the platform is easily accessible and useful as they can still source for furniture and meet with manufacturers that were suitable with their time. Buyers also defined areas for improvement and their preferred features for the platform and we are taking this feedback for further advancement in our digital journey.”
Southeast Asia
With an established reputation as a global procurement hub in the region, MIFF is one of the world’s largest marketplace for top Malaysian wood furniture and office furniture in .
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About MIFF ()
Southeast Asia’s » Malaysia’s » Malaysia
MIFF is most global and largest industry trade show of its kind serving 20,000 furniture professionals from 140 countries across the world. Held annually in March, the show offers a comprehensive selection of all kinds of home and commercial furniture including renowned top-quality wood furniture and the most extensive office solutions in the region. Since its inception in 1995, the show is an UFI-approved event by The Global Association for Exhibition Industry. MIFF is organised by Informa Markets in (known as UBM Malaysia), which is a part of Informa PLC, a leading B2B information services group and the largest B2B Events organiser in the world.
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