The data archiving market is set for continued growth simply because organisations are often required to retain information in order to comply with international codes of conduct and in many cases local legislation. This means that many organisations must retain key data in order to comply with these rules for a pre-set number of years. These rules are most unlikely to be relaxed. Indeed if anything, are likely to become more rigid. This together with the fact that data retention periods are getting longer, is likely to increase demand for content archiving systems.
As a result of these codes, information needs to readily available and this scene is set to continue especially in light of activities in the early 2000s, such as the Enron scandal, and 911. Both had a major impact on the way that content is viewed, primarily as with case with Enron, is that information was withheld and some cases destroyed in order to cover up illegal activities. With regard to the 911 tragedies, it became apparent that terrorist could misuse company assets, mainly computer networks and internet access, in order to plan terrorist activities.