Summary of CRM

CRM systems are a very effective method of improving efficiency and maximising revenue potential from your customer base.

It is also a great way to be able to analyse your customers’ information; and plan and change your organisation to meet trends and changes.

Ultimately though, the biggest drawback is that unless personnel enter the information regularly and accurately, the system will be a waste of money and the information it provides will be wrong. Simply put, garbage in = garbage out!