CRM stands for Customer Relationship Management. It is a piece of software that allows people from within (and outside) an organisation to get a view of customers’ profiles, buying patterns…
The Future of CRM
CRM is here to stay because of the many benefits that such a system can deliver. If anything, the use of CRM is set to expand especially with the onset…
Why CRM?
The purpose of CRM is to be able to track a customer’s lifecycle; from the initial lead (or source of contact) through to the sale and thereafter for support and…
Types of CRM
Hosted CRM Hosted CRM is delivered by a third party organisation, i.e. your personnel will access the CRM software via the internet. This means that the software and your data…
Benefits of CRM
CRM helps your organisation get a better insight into the behaviour of customers, such as when they typically buy, what they buy, discounts offered and so forth. For example, if…
Pitfalls of CRM
Data is stored centrally so it is important to keep a backup copy. If there are any issues or a problem with the server then this could be a disaster…
Steps to Buying CRM
Step One Identify the needs of your organisation and the users. It is vital to gain feedback from key personnel and departments, e.g. sales, marketing, service and support and HR…
Steps to Implementing CRM
It may be necessary to use your suppliers’ consultants to make any changes or modify the system in order to meet your exact requirements. Depending on the system, you may…
FAQs
What is CRM? CRM means Customer Relationship Management. It is a software package that stores all information about your contacts and customers. It can help you track your customers’ buying…
Summary of CRM
CRM systems are a very effective method of improving efficiency and maximising revenue potential from your customer base. It is also a great way to be able to analyse your…